Product Mastery Conference

Meet other product people from across Europe and learn from thought leaders.

March 10th 2025 9:30 - 18:30 | Amsterdam

Wordline building - Neptunusstraat 41-63, 2132 JA Hoofddorp

What makes us different?

The product mastery conference was born from our personal network of about 200 product and tech leaders. In our own continuous discovery we’ve found that many of you are hungry for high quality in-person interactions with real product people. No window-dressing, no boring panels, no overwhelming size. Just quality sessions that you can immediately apply.

Max 150 people

When groups get too big the attention drifts and there a certain barrier starts to appear between audience and speaker/moderator. Therefore we keep our conference for product and tech leadersintimate with a hard max of 150 people, which we split into segments after the keynote.

Authentic stories

Ever been to a 'look at how cool I am' talk? Just shallow stories about successes? That is not our forte, we like to keep it real, so all our speakers will share authentic stories. Nothing is edited out, and everything is connected to real life examples on challenges most of recognize (impactful product strategy, effectively communicating with others, keeping your calendar under control, reality vs roadmap and more)

No Sponsors

You're here to learn, have fun, and connect with other product people. Sponsors distract from that. So we skipped them!

Featured Speakers

Marty Cagan

Marty Cagan

The one and only. Author of TRANSFORMED, EMPOWERED, and INSPIRED and partner at SVPG. His keynotes are thought provoking and his Q&As always yield good insights for the group. We’re super happy he agreed to come and give the keynote. Make sure you’re there!

Jason Knight

Jason Knight

A well known influencer (although I doubt he would call himself that) Jason has seen many companies and is constantly contributing to the product community with his One Knight in Product Podcast and many posts on LinkedIn.This, combined with his down-to-earth and practical approach makes him a speaker you don’t want to miss!

Martijn Versteeg

Martijn Versteeg

Owner and founder of Group Effort, Martijn works with over 200 (product) leaders across Europe in over 20 peer groups. This conference was came from this networks need to connect in a new way. With his own background in growing and selling a Education Technology company and the many stories he gained from working across Europe, you’ll get some fresh practical perspectives on leadership and communication.

Ellen van Hemert

With over 10 years of experience as a product leader at Greetz and Drukwerkdeal, Ellen’s passionate about building great products, strong teams, and driving growth. Her session will share the uncensored story of how Drukwerkdeal scaled up experimentation, packed with actionable strategies you can apply immediately.

questionmarks

More to be announced soon...

We tailor to the need of the participants, extra speakers and moderators have been asked based on input by the group that pre-registered and will be announced soon!

Program Outline

Best way to stay in the loop

Leading up to the product conference, we will continuously be revealing new and extra details. Make sure you stay in the loop by following the LinkedIn event: https://www.linkedin.com/events/groupeffortconference7274397139177279489/

Need help convincing your boss? Use this draft:

Hi , 

I’d like to request approval to attend the Group Effort Conference 2025 on Product Mastery. This event is on March 10th 2025 in Amsterdam. It will feature top industry experts like Marty Cagan, Jason Knight, Martijn Versteeg and others. I expect to update my knowledge while getting practical tips we can implement immediately. This should positively influence product, strategy, and innovation.

The cost is just €399 (excl. VAT). I’m confident that attending will directly benefit our team’s success. Perhaps it’s even beneficial to take some other team members along because we’ll ensure we synchronize our knowledge and vocabulary on these topics.

Please let me know if you need any further details.

Kind Regards

Tickets (<25 left)

Product Mastery General Admission

Regular Ticket

Join us on March 10th. Prices excl. VAT
399
  • Keynote by Marty Cagan
  • Practical and authentic insights
  • All day access
  • Good food & Coffee
  • Value adding surprises throughout the day
Popular

VIP Ticket (16 seats)

Join us on March 10th. Prices excl. VAT
999
  • Everything from regular
  • Front-row seats to the sessions
  • High quality leadership dinner
  • Tailored networking experience
  • VIP surprises throughout the day

Group Discounts:

Group discounts are available and automatically added in the cart:
4-6 tickets gives 7,5% discount SAVE €30 per ticket

7-9 tickets gives 12,5% discount SAVE €50 per ticket

10+ tickets gives 15% discount SAVE €60 per ticket