Product Mastery Conference 2026

Practical AI in Product & Sharpening Your Product Leadership

Walk away with REAL product-specific AI shortcuts that save you hours. Gain practical insights on Product Strategy, Communication, Team Development, Metrics and more.

March 9th, 2026 | Amsterdam | Max 150 Product Leaders (limited seats left)

Worldline building, Neptunusstraat 41-63, 2132 JA Hoofddorp, Netherlands

Co-created by you

Because we continuously get input, we can design every minute to help you, making sure you:

Save time with AI — not buzz, real usecases for product.
Build products smarter — leverage AI where it matters for strategy & delivery.
Make your team better — get tactics and insights you can deploy the next day.
Connect authentically — meaningful interactions that turn into long-term peer friendships (without forced “networking games”)

You don’t need more talks that look good on LinkedIn — you need real shifts in how your team works, communicates, and wins. This one day is built to move your product career forward — not just add noise to your notes folder

Small enough to actually talk

You'll have real conversations with Melissa Perri, Jason Knight, Joy Adamson, Youssef Hounat, me and the other leaders in the room — not wave at them from row 47. With only 150 people, you'll leave with genuine connections, not just a conference lanyard.

Authentic stories

The stuff nobody else will tell you No polished highlight reels. Our speakers share what actually worked, what spectacularly didn't, and the messy middle that never makes it to LinkedIn. The kind of honest conversation you'd have over drinks — except everyone in the room can relate.

No Sponsors

Your attention is precious, so we protect it. No sponsor booths. No sales pitches disguised as "thought leadership." Every minute is designed to make you better — not to generate leads for someone else.

Featured Speakers

Melissa Perri

Author of Escaping the Build Trap and Product Operations. If your product strategy feels more like a feature wishlist, Melissa will show you what separating the good from the world-class actually looks like. Because she speaks around the world, she is always up to date on what matters. And, more importantly: She is here to help you grow.

Teresa Torres | VIP ONLY

The world’s leading voice on continuous discovery. Author of Continuous Discovery Habits and more recently known for publically leveraging AI to builda product effectively. In an intimate Q&A, Teresa will help you finally answer: How do I actually know we’re building the right thing? And give some time saving tips in the process. If you’ve ever shipped something customers didn’t want, get the VIP upgrade.

Jason Knight

Host of One Knight in Product and master of asking the questions you wish you’d thought of. Jason returns to lead breakouts that won’t let you hide in the back row. I guarantee he will get you a combination of solid insights and new perspectives, while making sure it’s fun as well.

Joy Adamson

Joy Adamson is a fractional product leader and coach (Nike, PVH, TicketSwap, Twelve) who helps companies move into real, outcome-driven product work. In this practical session, you will dissect tricky conversations and learn to translate product talk into the language that others actually listen to.

Youssef Hounat

You might not know him, but you should.. Here’s why:
Youssef actually automated about 40% of his product leadership work with AI. He’s super enthusiastic about it and will share exactly what he did, so we can all learn and benefit from his learnings. First he will showcase his stuff on the main stage, then he will host a breakout where you get to build with him live.

Martijn Versteeg

After running 20+ peer groups with 237 product leaders across Europe, Martijn knows what keeps you up at night. He’ll share the patterns that separate leaders who struggle from those who thrive — including the uncomfortable truths nobody warned you about.

And many Others!

Just like last year, the break-outs are hosted by people from the community. Content is determined by the outcome of the co-creation form (google form).

This makes sure that both the topics and the speakers are relevant to all of. What I can already share is that we will have sessions on:

Effective use of AI in Product Management by Youssef Hounat
N8n to automate your workflows by Martijn Versteeg
Impactful Product Vision and Strategy by Jason Knight
Improving Leadership & Communication by Joy Adamson
Fully Leveraging Metrics by Büşra Coşkuner
Making diverse teams thrive by Meg Porter

And more!

My guarantee is that you walk away with both insights and practical steps you can take.

Program 9th of March 2026:

NOTE: There will be a shift to make space for co-creating the AI Manifesto. (see below tickets for context)

Travel and parking

Location: Wordline building, Neptunusstraat 41-63, 2132 JA Hoofddorp, Netherlands

How to get there

Public transport:
The building is a 5 minute walk from Hoofddorp train station. You can get to Hoofddorp

10 minutes (!) from the Schiphol airport to Hoofddorp

21 minutes from Amsterdam Central Station to Hoofddorp

Car:

There is plenty of parking for those coming by car in both

P+R Hoofddorp (about €18, location found here)
or
Neptunusgarage (closest but expensive, up to around €50 and according to reviews does not take all card types!!)

ACTIVE BONUSES:

I, Martijn, have set a goal to sell out in 30 days. My strategy is to give so much value this is a no-brainer to you.

Therefore I have a special offer: IF YOU GET YOUR TICKETS BEFORE FRIDAY, 14TH OF NOV, YOU ALSO GET:

A remote Peer Group, where you get matched to 7 other product leaders, moderated by me, to meet up digitally 4 times a year to share insights and knowledge. This is a product I usually sell for €2.5K!
Access to my exclusive sharing channel
I set up a channel for my befriended product leaders where I vowed to give a gift each month valued at 1K+. Think trainings, Assessments, benchmarks and more. Let’s say 30% is a match for you, that would be 4K value.

To get all this, you need to buy your tickets ON MONDAY NOV 3rd. If you want to be reminded, I recommend you fill in the co-creation form: https://forms.gle/CaPgBmk7zZXJX3K4A

Need help with your boss? Use this draft:

Subject: Request to attend Product Mastery Conference (March 9, Amsterdam)

Hi [Name],

I’d like to attend the Product Mastery Conference on March 9th in Amsterdam.

What it is: A one-day, sponsor-free event with 150 senior product leaders. No vendor pitches — just practitioners sharing what actually works.

Who’s speaking:
• Melissa Perri (keynote) — Author of “Escaping the Build Trap,” and “Product Operations”, runs a world-class CPO Academy

• Teresa Torres — Author of “Continuous Discovery Habits,” an industry standard on understanding users.

• Plus other amazing product voices like Jason Knight, Joy Adamson, Büşra Coşkuner, and others from the field.

What I’ll bring back:

• Practical insights on how to improve product management and leveraging AI.

• Discovery methods that catch bad bets before engineering investment

• Alignment tactics from leaders facing the same challenges

The math: A ticket is €499 or €999, and it helps us leverage tens of years of extra experience. If it helps me come up with even one innovation or prevent one bad bet we will have a 10 to 100 times ROI.

I’ll prepare a summary of key takeaways afterward. Registration closes Feb 21.

Kind regards,

Tickets (Limited seats!):

Your order will be finished on the Group Effort main website, groupeffort.nl. Your invoices will arrive the next Friday. I you need an invoice before you can buy, send me a message on LI!

Product Mastery General Admission

€ 499

A keynote that will reshape how you think about product strategy
Breakout sessions you'll actually quote in your next leadership meeting
Conversations with 149 peers who get it — no elevator pitches required
Coffee, lunch & everything you need to stay sharp all day
A few surprises we're keeping to ourselves (the good kind)

Popular

€ 999

Everything from regular, plus:
A small-group session with Teresa Torres — ask her anything about discovery
Priority seating so you're in the conversation, not watching it
An evening dinner where the best ideas (and friendships) happen
A curated experience designed to connect you with the people you should know
VIP-only moments we can't spoil here

BONUS: AI MANIFESTO

The AI conversation we actually need to have

AI is everywhere in product right now. But between the hype and the horror stories, most of us are quietly wondering: What should I actually be doing with this?

At PMC, we’re not going to pretend we have all the answers — but we’re going to have the honest conversation that’s missing everywhere else:

Where AI actually saves you time (and where it’s a trap)
How to use AI in your products without sleepwalking into ethical minefields
What the research really says — beyond the LinkedIn hot takes

Our goal? Walk out with a clear, responsible framework for AI in product work — something you can actually stand behind.

Think of it as the Agile Manifesto moment for AI. And you’ll be in the room when it happens.

Born From a Real Need

This event is born from real pain in real teams. After working with hundreds of European product leaders, we saw the same gaps: AI promises efficiency but delivers noise; strategy talks are clever but not actionable; networking feels fake. So we built something that actually fixes those gaps.